Our Iconic Services

Lead Generation

“The lifeline of your business”


Without qualified leads, you’re wasting valuable resources trying to sell in the dark.

1000 qualified leads are much more valuable than 10 000 random ones and by choosing IconAF as your preferred lead partner, you are guaranteed ROI without compromising on quality and integrity.


With so many lead generation companies to choose from, IconAF is a step above the rest ensuring:


  • Dedicated Teams
  • Real Time Leads
  • Multi-Channel Approach
  • Custom Integrations and much more

Our company is a collective of amazing people striving to bring you Excellent Services

Our project management team will help you develop custom campaigns for lead generation. We take a Multi-Channel approach specializing in campaigns relating (But not Limited) to:


Mail Marketing

Some say that mail marketing is dead, but from our experience, nothing could be further from the truth. Email marketing is alive and well, and an important, effective part of an integrated digital marketing campaign. Email is one of the smartest ways to target your audience, and an excellent way to clearly track customer response. Our team has the expertise and resources to completely design and implement your entire email marketing strategy or work closely with your internal marketing and content teams for optimal results. We can work with your existing email platforms or host and manage your campaigns on our enterprise email marketing platform.

Conversion Rate Optimization

The overall performance of any digital marketing campaign is going to come down to this: the ability to convert traffic into conversions that drive your business forward. Without it, you are flying blind and potentially wasting tons of money. Conversion rate optimization comes down to testing your web pages’ ability to foster the desired action you need your users to take. That conversion could be a registration form fill, an email capture, white paper download, or online sale. Regardless of the goal, you won’t know how well pages are performing without testing.

PPC Management

SEM is a vital element for the digital mix as it relates to paid search and social media ads. As with all search, SEM is constantly changing. Our team is Google Adwords and Analytics trained and up-to-date on the latest optimization techniques to help you achieve your objectives through integrating paid search into your digital marketing mix.

Pay per click (PPC) advertising delivers targeted traffic and conversions and will yield results faster than organic search engine optimization. Successful PPC marketing programs offer incredible revenue and brand-building opportunities. However, without a thorough understanding of how PPC works, it is very easy to mismanage valuable advertising budgets. That’s where we come in!

Search Engine Optimization

Search Engine Optimization (SEO) is one of the most important fundamental elements to any successful digital marketing campaign and the best long term investment in driving quality traffic to a brand’s web pages. Today’s SEO is a tricky game only navigated successfully by top experts with the ability to stay on the cutting edge of technology and algorithm updates.

Iconaf’s SEO team is comprised of experts that drive our own methodology as well as the search marketing industry as a whole.

Social Media Marketing

Social Media is certainly one of the most familiar and fashionable pieces of the digital marketing pie, but it’s so much more than just tweeting and posting. It is an integral part of supporting all other digital elements especially SEO, Content Marketing, PR and more. Iconaf has a proven team of social media experts and leaders that will take you through a step-by-step process to ensure that your social media campaign meets its objectives.

We begin by gaining a sound understanding of your industry, business goals, and target audience. 

SMS Marketing

We have pioneered the use of SMS as a communication medium for South African SME’s and large corporate companies and understand how to harness the power of mobile communication to grow your business through a platform that is interactive, targeted, instantaneous, cost effective and precisely measurable.

Our SMS campaign services include the best: copyrighting / outbound sending / inbound management / automated responses / opt-out processes available. 


Telemarketing is our method of direct marketing in which our salespersons solicit prospective customers to buy products or services. Let us help you grow and reach your business with our expert team of telemarketers. 

Iconic Lead Conversion

A Lead that does not convert into a sale is a wasted lead. We specialise in Optimising conversion rates to verify that your leads convert into sales and help you reach targets.

Lead Nurturing & Follow Up

Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel. Additionally, lengthening sales funnels fosters independence within prospects, creating a greater need for well-crafted lead nurturing programs.

Appointment Setting

Appointment setting is considered to be a one of the most difficult parts of business development and also the most typical barrier in growing a company by increasing its sales. Selling won’t even be possible without directly speaking to a prospect first. This is especially true to start-ups and small businesses that are very eager to grow – and growth isn’t also possible without profitable sales.

Appointment setting is a crucial task wherein we offer a first impression to a prospect through any means of communication in line with the goal of getting these prospects interested in meeting a salesperson, which will eventually turn into a valid deal and along the way, growth.

Contact us

Turn leads into customers with less effort today


16 York Street Kensington B

Randburg 2194


7 West Quay Road, V&A Waterfront, 

Cape Town, 8001