Telemarketing is a powerful method for generating leads. While it may not be appropriate for all businesses, it is a tried and true method, with the human conversation serving as a powerful driving force behind a successful sales process.
Many companies consider outsourcing their telemarketing to a professional firm; this can be a wise decision for a variety of reasons. We investigate the advantages of outsourcing and why it might be a good fit for you.
- The passage of time
Every firm, regardless of size, requires more time. When you outsource telemarketing to a telemarketing company, you save a significant amount of time and physical resources that may be better spent on other aspects of your organization.
Imagine what else you could be doing with that time if you were a small business owner conducting your own cold sales calls; you could be working on the business, serving clients, or focusing on up-selling or cross-selling to current customers. If you’re in sales or sales management, you’d almost certainly be better off putting yourself in front of more qualified prospects.
- Cost-cutting
Outsourcing your telemarketing can be a lot less expensive than expanding your company and hiring more employees in-house. You don’t need to spend in management staff, software, or infrastructure in addition to eliminating additional employment costs for the sales force.
A telemarketing expert will have all of the necessary software, gear, and reporting tools. And don’t forget about point one: more employees means more time eaten up.
- Transparency and quantifiable outcomes
You won’t have to spend time managing a workforce or evaluating campaign performance if your telemarketing is outsourced. You’ll only be involved with the portions that really matter when you work with organizations like ICONAF Group. This includes regular updates, reporting, and feedback, as well as a dedicated account manager to assist you.
- Recruiting the right people
Anyone who can talk effectively over the phone should be able to succeed in telemarketing, right? Certainly not. When you outsource your telemarketing to a professional, you’re getting people who are well-trained and experienced in the art of selling over the phone, as well as people who are motivated and used to working in a results-oriented environment.
This saves you time and money by eliminating the need to recruit, hire, and train new personnel. After all, how much time and money do you devote to hiring individuals each year?
- Adaptability
Last but not least, there’s adaptability. In-house teams and business expansion are effective, but you won’t be able to match the flexibility of an outsourced team that will devote all of their time and resources to your targeted calls.
From data requirements to call volumes, the requirements for a telemarketing campaign may fluctuate. You can determine how many hours and how many sales specialists you need working on your project at any given time with an outsourced team.
Please contact us.
Iconaf offers solutions that are tailored to your company’s needs. Our account managers and seasoned business development executives are among the best in the industry, generating high-quality leads for our clients on a weekly basis.