Social Media Marketing Services
Social Media is certainly one of the most familiar and fashionable pieces of the digital marketing pie, but it’s so much more than just tweeting and posting. It is an integral part of supporting all other digital elements especially SEO, Content Marketing, PR and more. Iconaf has a proven team of social media experts and leaders that will take you through a step-by-step process to ensure that your social media campaign meets its objectives.
We begin by gaining a sound understanding of your industry, business goals, and target audience. We follow a very formal marketing process for each social media strategy which includes in depth discovery and data analysis, market research, project planning, exceptional project management, training, consulting, and reporting. We also incorporate social media ads such as Facebook advertising into many marketing campaigns. As a top digital marketing agency we make social media recommendations that will be best for your business and offer the most engaging experience for your audience.
Search Engine Optimization
Search Engine Optimization (SEO) is one of the most important fundamental elements to any successful digital marketing campaign and the best long term investment in driving quality traffic to a brand’s web pages. Today’s SEO is a tricky game only navigated successfully by top experts and thought leaders with the ability to stay on the cutting edge of technology and algorithm updates.
Iconaf’s SEO team is comprised of experts that drive our own methodology as well as the search marketing industry as a whole.
SEM is a vital element for the digital mix as it relates to paid search and social media ads. As with all search, SEM is constantly changing. Our team is Google Adwords and Analytics trained and up-to-date on the latest optimization techniques to help you achieve your objectives through integrating paid search into your digital marketing mix.
Pay per click (PPC) advertising delivers targeted traffic and conversions and will yield results faster than organic search engine optimization. Successful PPC marketing programs offer incredible revenue and brand-building opportunities. However, without a thorough understanding of how PPC works, it is very easy to mismanage valuable advertising budgets. That’s where we come in!
Some say that email marketing is dead, but from our experience, nothing could be further from the truth. Email marketing is alive and well, and an important, effective part of an integrated digital marketing campaign. Email is one of the smartest ways to target your audience, and an excellent way to clearly track customer response.
Our team has the expertise and resources to completely design and implement your entire email marketing strategy or work closely with your internal marketing and content teams for optimal results. We can work with your existing email platforms or host and manage your campaigns on our enterprise email marketing platform.
Data Science & Analytics
Everyone is talking about Big Data. At Iconaf we believe in Good Data. What good is a lot of information without the ability to tell a story and gain actionable insights for more intelligent marketing and business decisions? Regardless of the type of analytics platform you are using, the value is in the ability to glean the right information at the right time and use it to improve ROI.
All of our client campaigns start with a vigorous analysis of the data. Our data scientists take the raw data and extract tangible insights to help build measurable and attainable objectives. Although their skills are based in analytics, math, statistics, engineering and science, they are able to use the data to tell a story that can be easily understood by anyone. Our data science analysis impacts how our other teams plan their campaigns including Search, Social, and Display.
Conversion Rate Optimization
The overall performance of any digital marketing campaign is going to come down to this: the ability to convert traffic into conversions that drive your business forward. Without it, you are flying blind and potentially wasting tons of money. Conversion rate optimization comes down to testing your web pages’ ability to foster the desired action you need your users to take. That conversion could be a registration form fill, an email capture, white paper download, or online sale. Regardless of the goal, you won’t know how well pages are performing without testing.
Our CRO team has the experience and technology to build pages that will convert, as well as to perform audits on existing pages and provide continual testing. Never assume just because you think a page looks good that it is converting. Let the data show you what is working and what isn’t. Contact us today to learn more and benefit from a free audit of your existing website